Although yellow corn is quintessential American food, many people can’t digest it easily, and Virgin has found that it often contributed to weight gain. However, purple corn – native to the Andes regions of South America – is different. Studies of human cells and animals show that it helps to stabilize blood sugar, reduce diabetes risk and prevent weight gain. Purple Corn is rich in antioxidants and anthocynins, beneficial nutrients that are responsible for its purple color.